Why Design Thinking Wont Save You – Peter Merholz – HarvardBusiness.org

Whenever I see a business magazine glow about design thinking, as BusinessWeek has done recently with this special report, and which Harvard Business Review did last year it gets my dander up. Not because I dont see the value of design, I started a company dedicated to experience design, but because the discussion in such articles is inevitably so fetishistic, and sadly limited.

via Why Design Thinking Wont Save You – Peter Merholz – HarvardBusiness.org.

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